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Reports & guides | 31 October 2022

Communicating climate justice with young adults in Europe

This report – and accompanying webinar recording – explore how young people across Europe understand and respond to climate justice messaging, alongside key insights and recommendations for how advocates can more effectively and powerfully communicate climate justice.

The concept of climate justice brings a lens of social equity and historical responsibility to climate change, and there is an increasingly powerful movement calling for reparations for loss and damages resulting from climate change.

But what do young people across Europe think about climate justice, and what do they understand about reparations for loss and damage, and about systemic change and power? What do they feel about and how do they respond to messaging which focuses on these issues?

This report is the culmination of a two-year research project drawing on a survey of over 6,000 young adults and 20 in-depth workshops across a number of European countries. The report findings are summarised in an accompanying Executive summary. To put this research into practice, see the Messaging Guide.

An insight blog by our Advocacy Communications programme lead, Robin Webster, also highlights key report findings and takeaways.

This report has also been translated into Italian, Spanish and Czech. The executive summary has been translated into German and French.

These outputs are part of SPARK, a four-year European Union funded project to build the awareness, capacity and active engagement of European Union citizens, particularly young adults, with efforts to bring about climate justice. SPARK is delivered by a consortium of 20 civil society organisations across 13 European countries. See:

These have been produced with the assistance of the European Union. The contents of these outputs are the sole responsibility of Climate Outreach and can in no way be taken to reflect the views of the European Union.

Robin Webster and Dr Amiera Sawas – with a guest introduction from Daze Aghaji, a climate justice activist – share key insights from this report, and provide clear recommendations for how advocates can more effectively and powerfully communicate climate justice.

This research was mentioned in media interviews during COP27: Deep Basu Ray on Deutsche Welle; Amiera Sawas on TRT World. The report insights were also brought into a COP27 event at the Italy Pavilion.

Other coverage can be seen in the Covering Climate Now newsletter, and German online newspaper, taz.

Messaging guide

This messaging guide – based on insights from the full report – provides practical guidance for those who want to engage young adults in Europe on climate justice in a way that connects with their concerns, language and values.

We include:

  • A quick reference list of dos and don’ts.
  • Three top tips for communicating climate justice.
  • Specific keywords, phrases and examples that resonate well with young European adults.
  • Guidance on what not to say or how not to frame your messaging on climate justice.
  • Suggested approaches for discussing specific topics: addressing imbalances of wealth and power, encouraging grassroots action and explaining responsibility for exploitative systems.
Go to guide


Our 3 top tips from the messaging guide are summarised in this short animation.


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