Our impact
Our insights, capacity-building and advocacy continue to set the standard in climate communications.
In 2025 alone:
- We shared our insights with more than 4,000 people at almost 100 events and workshops.
- Our website hit 322,000 page views by 95,000 people.
- We reached over 22,000 newsletter subscribers and 66,000 social media followers.
- Images from our Climate Visuals image library were downloaded over 4,000 times.
What people say about us
I love the [Britain Talks Climate & Nature] report so much that I sent it to all of my team. I said, “This is compulsory reading.”
Ed Miliband, Secretary of State for Energy Security and Net Zero
Climate Visuals’ impressive track record on visualising complex climate issues and collaborative approach [...] resulted in a highly engaging collection of images rooted in authentic storytelling.
Michal Blaszczyk, Digital Communications Manager at Clean Air Fund
It was a pleasure and hugely insightful working with the Climate Outreach team. They shaped two really useful sessions and listened to what the specific tension points and opportunities are for us, so we can develop our communications in targeted ways. Lots of buzz and reflection in the team afterwards, so it was a really motivating experience. Looking forward to working with them again.
Elli Moody, Director of Policy and Advocacy at CPRE
A strong social mandate for climate action
Britain Talks Climate & Nature, updated in 2025, has provided invaluable insights and guidance for communicators, policymakers and beyond. Since Britain Talks Climate’s launch in 2020, it has become a crucial driver of values-based climate communications and engagement in the UK.
In 2025, we presented our Britain Talks Climate & Nature insights to the Net Zero Council, and helped shape the Department for Energy Security and Net Zero’s strategic approach by delivering workshops to senior staff. Ahead of the 2024 UK general election, Climate Outreach briefed most major parties on our Britain Talks Climate findings, and worked with others to deliver core messages for the environmental NGO sector that were in line with these insights.
The original Britain Talks Climate resources have been downloaded over 10,000 times and the web toolkit has over 50,000 views.
So many incredibly useful insights, relevant to how to talk about climate, health and sustainability in the NHS, in academia, and with friends and family.
Sarah Briggs, Medical Oncology, Clinician and Clinical Lecturer at the University of Oxford
The Britain Talks Climate toolkit, in particular, has provided focus and direction for climate comms research. I know it guides both cross-sector campaigns and many campaigning organisations’ independent work.
Steve Akehurst, GSCC
Climate Outreach has also conducted further research and shared insights in numerous webinars, panel discussions, and through bespoke training.
We have worked with The Climate Coalition, Pledgeball and many others to help implement our advice, and we have collaborated with organisations in Germany and France to create similar resources.
Action for Climate Empowerment
Through event participation, our research insights, and by leading the Action for Climate Empowerment (ACE) Coalition, we have played a pivotal role in the development of the Government’s public engagement plan, Energising Britain.
Previous COP presidencies have invited us to co-host ACE events, and Climate Outreach is a sought-after panelist at various COP pavilions further promoting public engagement.
Climate Outreach is universally recognised as the go-to organisation in the UK for insights about public attitudes and engagement on climate change.
Alex Evans, Founder and Executive Director, Larger Us
Visual storytelling
In 2025, we added new photographs from around the world to our Climate Visuals library, including collections on black carbon, heat pumps, car spreading, energy poverty in Europe, and a selection of visual stories across the UK. Images from the library were downloaded over 4,000 times by users globally and published by organisations and publications including The Guardian, The Times, New Scientist, UNFCCC, and the World Resources Institute. We grew our user base to over 14,000 users worldwide.
Amazon rainforest burned to make way for cattle grazing on an area of small farms in the rural district of Manoel Urbano, one of the state’s epicentres of deforestation. Acre State, Brazil. September 22 2025. Photo credit: Victor Moriyama/Climate Visuals.
Our images were also exhibited at the World Health Organisation’s Second Global Conference on Air Pollution and Health in Colombia, as well as in the Earth Stories exhibition at King’s Cross, London, engaging thousands of daily commuters and visitors.
Our work with The Guardian newspaper has changed the way millions of people see climate change.
Climate Visuals' research has provoked a conversation that has reached far beyond the editorial considerations of our organisation."
Fiona Shields – Head of Photography, The Guardian
Training that tells a different climate story
We partner with a diverse range of organisations and people to help them tell an informed climate story grounded in research.
In 2025, through our Climate and Migration programme, we hosted a number of high-level events and roundtables with senior leaders, as well as engaging grassroots organisations at events such as the Climate Migrant Justice Summit.
We delivered in-person training sessions using our Britain Talks Climate & Nature and Trust and Influence insights. This included workshops, from supporting Glasgow’s GALLANT Programme—which helps communities talk differently about climate adaptation—to local authorities’, including Oxfordshire and West Sussex. We also provided workshops for key organisations like Energy Saving Trust, Sky News and UK100’s Climate Leadership Academy.
Inspiring campaigns
Our research on messaging resulted in The Climate Coalition’s long-standing national awareness campaign, Show the Love. The campaign has reached millions of people around the UK since it began in 2015.
"Climate Outreach’s insights were some of the clearest and most instructive I’ve ever commissioned."
Beth Tegg – The Climate Coalition
Speaking directly to communities
Our Climate Ambassadors programme has facilitated organisations like the Women’s Institute (WI) to better campaign for the environment, and helped them organise their communities to adapt to increased risks of flooding, heatwaves and drought.
Climate Outreach's thorough guidance has given the WI’s climate ambassadors a solid understanding of climate change and the confidence to talk about it with others."
Emma Holland-Lindsay – Head of Public Affairs, National Federation of Women’s Institutes
Making climate science easy to understand
We’ve worked with the IPCC on a number of public engagement projects, including a Communications Handbook for IPCC authors, a curated gallery of climate images for communicating the Special Report on 1.5C and a collection of public engagement case studies from IPCC WGI (Working Group I) authors around the world.
I wish I could have received such guidance when I was first involved as an IPCC author."
Dr Valérie Masson Delmotte – Co-chair IPCC Working Group I
Bringing clarity to the climate migration conversation
Our work has helped shift opinion on climate-linked migration – a complex, emotive and often polarising issue.
Climate Outreach’s workshops, direct input and online resources have been formative in shaping our positions and work on climate migration, and in particular the perception of climate migrants and their representation in the media."
Rachel Kennerley – International climate campaigner, Friends of the Earth
Among many firsts, we delivered the world’s first online course on climate-linked migration — attracting over 1000 participants from 40 countries. We also run the Climate and Migration Coalition, which aims to ensure a people-centred policy response at national and international levels.
Generating support from fossil fuel-dependent communities for a just transition
Our work in Canada has helped communities facing the impact of the fossil fuel transition to face the future together.
"People really want to make a difference. They want to participate in these sorts of talks and they want to see the province move ahead. That was a neat thing to see, that people actually care."
Ian Wilson – oil sands worker from Alberta, Canada
We have brought together oil sands workers, indigenous peoples, environmentalists, rural Albertans, business leaders, youth and people of faith in meaningful conversation based on shared values.
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