Climate advocates around the world are calling for ‘climate justice’ and the term has become increasingly mainstream. But our research found that while young adults in Europe support many of its principles, they have a limited understanding of what it really means in practice (and they’re not the only ones). Sharing a common understanding of climate justice is key – if not used carefully, the language of climate justice could make barriers to action worse.
Our new messaging guide – and its accompanying 90 second animated video (watch it below) – are designed to support communicators in engaging young European adults with climate justice in ways that explain the term, its historical context, and the complex issues underlying it.
We’re currently looking for a consultant to conduct a social media needs assessment for this project, to help increase its reach – find out more in our terms of reference and apply by Sunday 8 October, 23:59 BST.