The most current updates are available on the Britain Talks Climate webpages. Please note this download includes content from the time of launch in November 2020; not our latest updates.
Britain Talks Climate is an evidence-based toolkit designed to support engaging the British public on climate change. Building narratives that resonate with a diverse range of values and everyday concerns is critical for the long-term goal of deepening public engagement – and keeping it there.
Britain Talks Climate groups the population into seven different segments based on More in Common’s core beliefs model. It provides an evidence-based, shared and strategic understanding of the British public and – against a backdrop of growing concern about polarisation – identifies ways to to engage across the whole of society.