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Reports & guides | 18 November 2020

Britain Talks Climate

The most current updates are available on the Britain Talks Climate webpages. Please note this download includes content from the time of launch in November 2020; not our latest updates. 

Britain Talks Climate is an evidence-based toolkit designed to support engaging the British public on climate change. Building narratives that resonate with a diverse range of values and everyday concerns is critical for the long-term goal of deepening public engagement – and keeping it there.

Britain Talks Climate groups the population into seven different segments based on More in Common’s core beliefs model. It provides an evidence-based, shared and strategic understanding of the British public and – against a backdrop of growing concern about polarisation – identifies ways to to engage across the whole of society.


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