The narratives and images of climate change have traditionally been developed by and for white, middle-class western environmentalists. We work to enable communities around the UK and around the world – including those most impacted by climate change – to recognise themselves in the climate change story and to raise their voices.
Britain talks climate
Britain Talks Climate provides an evidence-based, shared and strategic understanding of the British public. It groups the population into 7 segments based on people’s core beliefs and – against a backdrop of growing concern about polarisation – identifies ways to to engage across the whole of society.
Faith shapes the values and behaviour of billions of people – more than 8 in 10 people worldwide identify with a religion. For climate communicators, there is a need to better understand the language that works when trying to lift up the desire for climate action from the world’s people of faith.
A great deal of existing climate change communication and campaigning speaks powerfully to a particular set of left-wing political values. But climate communications has the potential to tap into the values of people across the range of political perspectives.
Most research on communication and engagement has been carried out in a narrow and fairly unrepresentative set of nations – the US and the UK in particular. We’re working with partners around the world to find language that speaks to their concerns, values, and cultural identity.
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