The narratives and images of climate change have traditionally been developed by and for white, middle-class western environmentalists. We work to enable communities around the UK and around the world – including those most impacted by climate change – to recognise themselves in the climate change story and to raise their voices.
Britain talks climate
Britain Talks Climate provides an evidence-based, shared and strategic understanding of the British public. It groups the population into 7 segments based on people’s core beliefs and – against a backdrop of growing concern about polarisation – identifies ways to to engage across the whole of society.
Climate Engagement Lab
The Climate Engagement Lab helps UK advocates broaden their engagement across the public, in particular people who are not widely reached by existing campaigns. It helps UK civil society to connect people meaningfully with climate change and feel they are making a difference.
Faith shapes the values and behaviour of billions of people – more than 8 in 10 people worldwide identify with a religion. For climate communicators, there is a need to better understand the language that works when trying to lift up the desire for climate action from the world’s people of faith.
A great deal of existing climate change communication and campaigning speaks powerfully to a particular set of left-wing political values. But climate communications has the potential to tap into the values of people across the range of political perspectives.
Most research on communication and engagement has been carried out in a narrow and fairly unrepresentative set of nations – the US and the UK in particular. We’re working with partners around the world to find language that speaks to their own concerns, values, and cultural identity.
Young people have demonstrated the power they have to demand climate action. They have no tolerance for complacency and ‘say it like it is’.
Our recent work includes helping to engage the young adults on the sidelines of the climate youth strike movement, and advancing climate education in Alberta (home to Canada’s oil sands).
We’re also conducting pan-European audience research exploring youth attitudes to the interrelated issues of climate change, development, and gender equality, which will culminate in a Youth Climate Narratives guide in 2022.
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