The language, images and narratives around climate change have traditionally been developed by and for white, middle-class western environmentalists. Many communities around the world – and in particular those most impacted by climate change – don’t recognise themselves in these conversations, or have a voice in how to respond to climate change.
Faith shapes the values and behaviour of billions of people – more than 8 in 10 people worldwide identify with a religion. For climate communicators, there is a need to better understand the language that works when trying to lift up the desire for climate action from the world’s people of faith.
A great deal of existing climate change communication and campaigning speaks powerfully to a particular set of left-wing political values. But climate communications has the potential to tap into the values of people across the range of political perspectives.
Most research on communication and engagement has been carried out in a narrow and fairly unrepresentative set of nations – the US and the UK in particular. We’re working with partners around the world to find language that speaks to their concerns, values, and cultural identity.
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