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Reports & guides | 25 September 2018

Alberta Narratives Project – core narratives

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Few issues facing Canada are as nationally divisive as climate change and the future of energy. But in Alberta, often referred to as ground zero for climate change as the home of Canada’s oil sands, people are calling for more respectful and constructive conversation.

The Alberta Narratives Project aims to replace a combative and acrimonious debate with a constructive conversation based on shared values and respect for people’s different ways of seeing the world. What language works well and – crucially – what language poses an obstacle to a productive conversation?

Despite its local scale, this work will be of interest to anyone outside Alberta working for a just transition and wanting to better understand how to meaningfully and respectfully engage with communities who depend on fossil fuels for employment.



This ‘Core narratives’ report (followed by an ‘Audiences narratives‘ report) presents key findings and insights from over 50 province-wide discussions with nearly 500 people from a wide range of groups representing the fabric of Alberta, and provides a core narrative for talking about climate change in this province.

The Alberta Narratives Project is a collaborative initiative to train national and regional partners to test and develop climate change change communications that speak to their shared values and identity.

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