Are you a UK climate campaigner who wants to build campaigns on the best possible evidence of how to effectively engage audiences, but lacks the time and support to apply this evidence to your work? We’re kicking off our new Climate Engagement Lab, designed to support campaigners, with a start-up phase focused on the lead-up to COP26.
Update: on 25 March 2021, as part of this project, we ran a webinar in which we drilled down into what different segments of the UK population might think about some of the major talking points at the COP26 conference, based on our Britain Talks Climate research. We also presented a new briefing on how individual behaviour change can be linked to systemic change and campaigning on COP26.
Climate Engagement Lab
As the UK and the world try to ramp up their climate action, and in the lead-up to the UN COP26 climate summit less than a year from now, a strong social mandate for the changes to come – for example improving our homes, or changing how we travel – is essential.
Most of the carbon cuts the UK have made until now have happened behind the scenes, like the rise of renewable energy. We’ve done most of the easy stuff, but there’s a long way still to go. While at the headline level the public is firmly on board with deeper climate action, in practice what that now means for different communities requires effective and joined-up public support.
Climate campaigners can and must play a huge role in building this support. Climate Outreach and others have a wealth of evidence and research on what works (and doesn’t) for building strategies that reduce polarisation, build concern across the whole of society, and turn that concern into action. We know that there’s a huge demand from campaigners to pick this up and use it – but that campaigning is hectic, time is short, and help can be hard to find. We’ll be supporting them through our new Climate Engagement Lab.
Supporting UK campaigners
Our new Climate Engagement Lab will enable UK climate campaigners to build campaigns around evidence-based practical insights into what works for delivering this essential social mandate for transformative climate action.
The Lab aims to underpin the next decade’s campaigns – big and small – with robust evidence on effective climate engagement, and will work with a wide range of partners to deliver the support, inspiration, insight and community needed to do this.
It will help organisations address some of the main engagement challenges and opportunities they’ve told us about:
- a lack of space and support to get advice on what works and doesn’t, to understand who is doing what and reaching whom, and ‘how my campaign can fit into the bigger picture’
- a wish for hands-on support and help to apply the breadth of research from Climate Outreach and others to campaign development
- a need for smart, responsive resources and tools that are tailored to the most important campaigning moments ahead, like COP26
- a desire to be part of a community of experts, campaigners, funders and strategists that are trying new things together based on insights and real-world learning.
Our start-up phase
From now until mid 2021 we’re focusing on COP26 campaigning. The UN climate talks in Glasgow at the end of 2021 will define the year and we’re ready to support campaigners with targeted evidence for making it a positive engagement story for the whole country.
At first we’ll be supporting a small number of campaigners working on COP26 with workshops, webinars and hands-on help. We’ll make sure we’re building a Climate Engagement Lab that really works for campaigners – giving them the connections, advice and support that they really need – before scaling up. Please get in touch with us if this means you!
In the first few months of 2021 we’ll be releasing a set of COP26-focused campaigning materials and a webinar which will be publicly available on our website. Sign up to our monthly newsletter to make sure you don’t miss them.
This start-up phase is kindly funded by the Samworth Foundation, Kestrelman Trust and the Calouste Gulbenkian Foundation. We are now seeking funds for an ambitious fully-scaled Lab for 2021 and beyond, both in the UK and internationally – if you’d like to discuss this, we’d love to hear from you.
And if you’d like to get in touch to share your thoughts or advice on the Lab, or just to find out more, please contact us.
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