In this new report we highlight the lack of diversity in images of people enjoying outdoor activities, the impact this has both on people and on climate engagement, and how we can and must make imagery more inclusive and impactful.
Nature is a key entry point for thinking about climate change, but the images currently in circulation are unlikely to engage well beyond those already interested in relevant issues. The majority of these images depict a narrow set of people, activities and places. This reinforces barriers to accessing the natural environment, and communicators are missing the opportunity to engage broader audiences with climate change and biodiversity loss.
In a new report commissioned by Natural England, we present practical, evidence-based principles and recommendations for developing more inclusive nature visuals. This guidance is for anyone wanting to tell more diverse stories of people and nature, including communications professionals, academics, and everyone working in the outdoor and photography sectors.