The narratives and images of climate change have traditionally been developed by and for white, middle-class western environmentalists. We work to enable communities around the UK and around the world – including those most impacted by climate change – to recognise themselves in the climate change story and to raise their voices.
The way we travel, the food we eat and the way we use energy at home are everyday behaviours that are critical for making progress on carbon emissions but have proven stubbornly resistant to change. Tackling climate change means different ways of living and engaging with the world around us, and talking about climate change with our peers.
Policy & just transition
To tackle climate change, we need people from across society to proactively support low-carbon policies and regulations. Getting people’s buy-in means identifying messages and messaging that resonate with people across the political spectrum, and ensuring that the workers most affected by a move away from fossil fuels are part of the discussion.
Impacts & adaptation
Climate impacts such as flooding, drought and heatwaves are affecting people’s health, their livelihoods, and their decisions about where to live and work. Engaging and supporting communities affected by climate impacts must be done sensitively, and in an evidence-based way.
Visuals & media
Much of the way we understand the world is dominated by what we see and how it makes us feel. We need to catalyse, diversify, expand and deliver a more impactful visual language for climate change, and show what climate change really looks like. Our latest blog demonstrates how and where we are proving that imagery needs to embody people-centred narratives and positive solutions.
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