Climate Visuals – telling a better visual story about climate change

Thousands of images of climate change are shared around the world daily, but our understanding of how people interpret such images is limited, which leaves those trying to communicate about climate issues flying a little blind. To address this and give communicators more in the way of practical guidance, Climate Outreach conducted international social research to build a detailed picture of how people respond to different images of climate change. On this call hosted with The Tree, a project by the Global Call for Climate Action, we present 7 principles for more effective visual communication about climate change (see our report and our Climate Visuals website), followed by a Q&A.