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Audience research

Faith workshop
Photo credit: Climate Outreach

Research is at the heart of everything we do at Climate Outreach. We are at the forefront of climate communications research, working in partnership with universities from around the world to design, deliver, analyse and publish research and evidence. 

We occupy a crucial position as a bridge between research and practice on climate communication, producing a range of evidence-based briefings, guides, resources and toolkits for campaigners, policymakers and communications professionals. Our team are active members of the academic community – have a look at our peer-reviewed publications.

We had a great collaboration with Climate Outreach whereby they produced a report and accompanying international webinars that distilled five years of behaviour change research into key messages and recommendations for policy and practice. The report has had very wide impact that has exceeded our expectations."

Prof Lorraine Whitmarsh – Cardiff University and Director, Centre for Climate Change and Social Transformations (CAST)

We support academics, policymakers, campaigners, communicators and businesses through:

In-depth qualitative research with public audiences

By employing a values-based approach to our research, applied through our narrative workshop methodology, our research delivers powerful insights into the drivers of climate change engagement.

Identifying and working with new climate change audiences around the world

We apply a combination of quantitative and qualitative research methods to identify new segments and understand how to effectively communicate climate change with these audiences.

Developing new climate change narratives

We use our understanding of how different audiences respond to different language and visual cues to generate communication strategies for our clients that support them in reaching their audiences with relevant and powerful messages.

Practical evidence-based guides for communicators 

Our research insights are synthesised into clear, jargon-free and easy-to-use practical guides, detailing the do’s and don’ts of effective climate change communication. We combine the rigour of academic evidence-based guidance with the practical needs of our clients.

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Our rigorous and quick-turnaround research marks us out as a trusted voice on the science and practice of climate change communication. Our analysis of public opinion and testing of language, narratives and imagery has informed climate campaigns around the world, and we’ve shifted the way campaigners think about and engage with wider communities. 

Our Research Advisory Board is comprised of international figures who have a strategic view on climate change communication research, its future directions and the role of organisations like ours operating at the interface between research and practice. The board’s focus is on our strategic research direction and research-based activities, ensuring that the direction of our work is as close as possible to the leading edge of academic research, whilst attuned to the practical considerations of campaigners and communicators.

We are also proud to be one of five co-directors in the Centre for Climate Change and Social Transformations (CAST). This £5 million research centre, led by Cardiff University and funded by the Economic and Social Research Council, is the UK hub for the social science of climate change.

Our research partners include:

Our research clients include:

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