Wild weather and climate communication

What do miners in Alabama, retirees in the UK, and victims of bushfires have in common? More than you’d think. George Marshall, founder of Climate Outreach and author of, “Don’t Even Think About it: Why Our Brains are Wired to Ignore Climate Change”, explains how to discuss changes to the climate in ways that build communities, rather than divide. One big tip? The time to talk is before the next big catastrophic weather event, not after.