How to start conversations about eating less meat – case study

In a Climate Engagement Lab partnership with Hubbub and the Centre for Climate Change and Social Transformations (CAST), we explored whether different narratives around food, delivered by trusted messengers in a Facebook group, could be more effective at inspiring Loyal Nationals to give vegetarian diets – or at least eating less meat and dairy – a try.

David Powell (Climate Outreach), Dr Angela Mae Minas (CAST) and Lizzie Murray-Clark and Jess Wiles (Hubbub) delve more into the project in this video. Read the case study for more information.