We’re delighted to announce Getty Images has partnered with our Climate Visuals programme to launch guidelines helping brands and businesses use visuals which incite change. Read Getty Images’ full press release below about this partnership and new research showing climate and sustainability are still a top concern despite the Covid-19 pandemic.
NEW YORK – October 7, 2020: Getty Images has today unveiled new research which shows that climate, and sustainability more broadly, are still key issues for people even amid the Covid-19 pandemic. The findings have been revealed in a second wave of research for Visual GPS, completed in conjunction with global market research firm YouGov.
The updated Visual GPS research reveals that 81% of people globally expect companies to be environmentally aware in all their advertising and communications. Even despite Covid-19, nearly all points on sustainability remained similar, if not higher than from previous data taken before Covid-19:
- 91% of respondents today said they believe the way we treat our planet now will have a large impact on the future, compared to 92% from July 2019
- 69% of respondents today said they do everything they can do reduce their carbon footprint, an increase from 63% from July 2019
- 85% of respondents today are worried about air pollution, compared to 84% from July 2019
It is surprising and heartening that despite the huge change to people’s lifestyles and consumer behavior brought about by Covid-19, the environment and sustainability remain as important to people as they ever were. While interest in the environment waned in the aftermath of the 2008 financial crisis, the environment has become inextricably linked to wellness during the Covid-19 crisis.”
Dr Rebecca Swift, Global Head of Creative Insights at Getty Images
In partnering with Getty Images on these new guidelines, we aim to help brands and businesses take an evidence-based, solutions-focused approach to the climate crisis, visualizing the actions, objects, and ideas that are paving the way to a greener future.”
Toby Smith, Senior Program Lead: Visuals & Media at Climate Visuals
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