Today we release a report on how the UN’s Intergovernmental Panel on Climate Change (IPCC) can communicate better with the public. The report concludes that the IPCC must adopt new ways of presenting its work and engaging the public and media.
Facts are not enough. The IPCC's job is to present policy makers with a robust assessment of the latest climate science. But it is clear that presenting the world with information is not creating the political change we need. More facts and more information are unlikely to convince the public in the future.
Our key recommendation is that the IPCC must use human stories that illustrate the impacts of climate change. The IPCC authors and key figures should also allow the public an insight into their work, motivations, fears and hopes.
We reached our recommendations after interviews with 16 key ‘witnesses’. These witnesses have first hand experience of bridging the gap between the IPCC and the public. Amongst them are pivotal journalists, science communicators and experts.