Small and medium-sized enterprises (SMEs) play a critical role in mitigating climate change, but business owners and managers face many competing pressures – so how can we encourage them to engage with the issue, and re-position their businesses for a lower carbon future?
If we only ever speak to businesses about taking action to save energy and reduce pollution in terms of cost savings, then that is the only basis on which businesses will engage with the issues.
To build deeper and lasting engagement, we're helping low carbon advisors use a values-based approach to promote sustainable ways of doing business, and bring climate change into their conversations with business owners and managers.
We've put together a free set of practical, evidence-based resources as part of a team of researchers and communication specialists working on the ‘Growing Greener’ project.
These include the guide above, this webinar recording and a free online course to help low carbon advisors talk about energy saving and sustainable growth with SMEs, using language that talks to the values associated with concern for the environment.