We will be updating this guide shortly.
There is no getting around the fact that climate change is scary. For people who live in countries where the environmental conditions are already challenging, and are getting worse, fear of the effects of climate change is a very immediate concern.
But for citizens of most developed countries, climate change still represents a future threat. Many early climate change communication strategies by NGOs and government agencies drew the reasonable conclusion that because the threat of climate change was perceived as something to worry about in the future, increasing the ‘fear factor’ might be a good way of getting people to be more concerned.