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The school strikes and Extinction Rebellion have created an incredible surge of energy, and now a plan for reaching ‘net zero’ emissions by mid century has just been released by the Committee on Climate Change.

But how is the concept of net zero - and the ambition contained within it - understood and engaged with, beyond the environmental movement? Are the public, and especially the centre-right, ready for net zero?

Download the report to read the key findings and recommendations for campaigners looking to take the net zero messages to the masses, harnessing the energy of the school strike and Extinction Rebellion campaigns.

Our findings are based on a review of the language currently being used in connection with net zero by campaigners, journalists and policy actors, as well as two Narrative Workshops we ran with members of the public who hold centre-right political values.

Header image: Sean Garrett


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