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We will be updating this guide shortly.

The UK gov­ern­ment has made a number of attempts to develop an under­standing of British pro-environmental atti­tudes and beha­viours. For example, there have been peri­odic sur­veys of public per­cep­tions of cli­mate change and sus­tain­able beha­viours con­ducted by the Department for Transport (e.g., DfT, 2010), while Defra (the Department for Farming and Rural Affairs) has developed a ‘frame­work for sus­tain­able beha­viours’ which iden­ti­fies dif­ferent ‘seg­ments’ of the pop­u­la­tion based on their atti­tudes and behaviours.

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