Few issues facing Canada are as nationally divisive as climate change and the future of energy. But in Alberta, often referred to as ground zero for climate change as the home of Canada's oil sands, people are calling for more respectful and constructive conversation.
The Alberta Narratives Project aims to replace a combative and acrimonious debate with a constructive conversation based on shared values and respect for people’s different ways of seeing the world. What language works well and – crucially – what language poses an obstacle to a productive conversation?
Our first report (2018) presents key findings and insights from over 50 province-wide discussions with nearly 500 people from a wide range of groups representing the fabric of Alberta, and provides a core narrative for talking about climate change in this province.
These reports will be of interest to anyone looking to better communicate a just transition, especially with communities where many people work in the fossil fuel industry.
This community-based collaborative initiative has left a lasting legacy by training 75 local organisations to conduct their own research with their own audiences, using our peer-reviewed Narrative Workshop methodology.
Listen to reflections about the Alberta Narratives Project from some of our collaborators below.
The Alberta Narratives Project is part of the Global Narratives Project, a collaborative initiative to train national and regional partners to test and develop climate change change communications that speak to their shared values and identity. The project methodology was piloted in India and will begin in Lebanon in the near future.
Photo credit: Jasper Guy