Understanding preferences for recycling electronic waste in California: The influence of environmental attitudes and beliefs on willingness to pay.
Nixon, H., Saphores, J.-D. M., Ogunseitan, O. A., & Shapiro, A. A. (2009). Understanding preferences for recycling electronic waste in California: The influence of environmental attitudes and beliefs on willingness to pay. Environment and Behavior, 41(1), 101-124. doi:10.1177/0013916507310053
AbstractIncreasing stockpiles of electronic waste (e-waste) combined with low recycling rates are threatening human and environmental
health because of the hazardous materials in electronic products. To date, however, little is known about household preferences
for e-waste recycling alternatives. This study starts filling this gap. Our 2004 mail survey indicates that California households
prefer “drop-off recycling at regional centers,” with “curbside recycling” a close second. A contingent ranking (CR) analysis
shows that households are willing to pay approximately $0.13 per equivalent mile per month to increase e-waste recycling convenience.
Our results show that ignoring environmental attitudes and beliefs leads to biased estimates of the trade-offs households
are making between cost and recycling convenience. A good understanding of these trade-offs is necessary for a successful
recycling program. Finally, this article illustrates some of the strengths and weaknesses of CR, an underused technique for
analyzing preference rankings.