Kaplan, S. (2000). New ways to promote proenvironmental behavior: Human nature and environmentally responsible behavior. Journal of Social Issues, 56(3), 491-508. doi:10.1111/0022-4537.00180
This article constitutes a search for a people-oriented approach to encouraging environmentally responsible behavior. It attempts to provide a source of motivations, reduce the corrosive sense of helplessness, and generatesolutions to environmental problems that do not undermine the quality of life of the people who are affected. The altruism-centered approach currently popular in the academic literature, by contrast, is seen as contributing to helplessness and focusing on sacrifice rather than quality-of-life-enhancing solutions. An alternative, the Reasonable Person Model, offers an evolutionary/cognitive/motivational approach to understanding human nature.
(2000). New ways to promote proenvironmental behavior: Human nature and environmentally responsible behavior. Journal of Social Issue
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