Nisbet, Matthew C. (2009). Communicating climate change: Why frames matter for public engagement. Environment, (March-April). Retrieved from http://www.environmentmagazine.org/March-April%202009/Nisbet-full.html
The article discusses how reframing the relevance of climate change in ways Americans can relate and the use of repetitive communication of their meaning, through trusted sources, can generate public engagement which is required for effective policy action. Topics include the ways in which the U.S. has historically mustered public resolve regarding climate change which is through the use of quality news coverage. Also discussed are the barriers to public communication including the fragmentation of the U.S. new media, the negative impact of partisan identity, and human nature. How to frame an issue, which is a concept spanning several social disciplines and an in-depth examination of the perceptual differences between political parties regarding climate change is presented.
Retrieved from http://www.environmentmagazine.org/March-April%202009/Nisbet-full.html
Nisbet, Matthew C
(2009). Communicating climate change: Why frames matter for public engagement. Environment, (March-April)
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