When it comes to mainstreaming low-carbon lifestyles, why do we need to move from ‘nudge’ to ‘think’? How do we make sure we’re focusing on the behaviours and audiences that really matter? When does one sustainable behaviour lead to another? What role do positive social norms, authentic storytelling and timing play?
These are some of the questions brought together in a report drawing on key findings from Cardiff University’s Low Carbon Lifestyles & Behavioural Spillover (CASPI) programme. This programme funded by the European Research Council has spanned 5 years and 7 countries.
We present these findings in the context of wider social science research on low-carbon lifestyles, and offer a set of recommendations for how to move beyond small-scale and piecemeal approaches to behaviour change.