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Reports & guides | 13 June 2017

Communicating climate change in India

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This is the first qualitative research in India that tests and compares specific language around climate change and renewable energy, launched jointly with our local partners in India, Climate Action Network South Asia and Climate Action Network International (CAN-I).

India was chosen to be the pilot country for our global narratives project due to its critical importance in relation to climate change and its strong civil society sector. This project pilots a new model of cooperative design that invests in the skills and capacity of national level organisations and makes high quality research affordable.

Our approach is based on our narrative workshop methodology which focuses on asking searching questions about people’s values, identity and hopes for the future. The report presents a set of recommendations for talking about climate change in India, an example of a successful narrative and a full analysis of our narrative workshops in India.

This report was featured in Climate Home, in an article titled ‘Indians want jugaad not climate justice, study shows.’

Videos & podcasts


George Marshall  and Shailendra Yashwant, Senior Advisor at Climate Action Network South Asia (CANSA), presented an overview of the Global Narratives project as well as key findings and insights from the pilot project in India.

Communicating climate change in India

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