Too much of climate communication work is focused on the Western world. That is why we and our local partners are proud to present the results of a two-year citizen science project exploring people’s perceptions of climate change across three countries, Tunisia, Egypt, and Mauritania – with lessons for North Africa and the Levant region.
This report provides local climate advocates across civil society as well as government, media, and business with advice on how to effectively engage their audiences with climate change. You can watch the recording of our launch webinar below. The report is also available in English and Arabic.
Our partners on this innovative project are Greenish (Egypt), RIM Youth Climate Movement (Mauritania) and Earth Hour Tunisia, as well as Climate Action Network Arab World and Climate Action Network International.
This work is the result of a series of values-based focus groups (known as narrative workshops, a peer-reviewed research model we’ve developed over the past decade), which we trained our national partners to deliver. They then trained a total of 25 local organisations who ran 33 narrative workshops with 248 participants.
We’re delighted to share this video produced by our Egyptian partner Greenish, where you can hear from some of the Egyptian local partners who ran narrative workshops in their communities.
Our national partners are planning a number of activities to promote and apply this work in their countries, and we will share these here as they are ready.
This is a part of the world that is one of the most vulnerable to climate change, but where few previous efforts have been made to explore how to engage people in terms that resonate with their culture and experience. The project has sought out communities rarely, if ever, consulted about climate change, including people with disabilities, rural women, fishermen, and people with low levels of literacy and limited access to formal education. This work was made possible with financial support from the KR Foundation.
Watch the recording of the English language launch webinar, where a number of partners from the project shared insights and recommendations.