Engaging meaningfully with a diverse range of individuals and organisations is one of the biggest challenges surrounding climate change adaptation. As part of Scotland’s ‘Adaptation Learning Exchange’, we delivered an interactive seminar on values-based climate change communication.
We were commissioned by Adaptation Scotland, a programme funded by the Scottish Government to help the country address and prepare for the impacts of climate change, to produce a practical ‘how-to’ guide on values-based communication.
The report provides clear, concise summaries of the principles of engagement, such as the importance of message framing, telling positive stories and engaging with people on all parts of the political spectrum. These recommendations are combined with practical examples of how public bodies, the private sector and communities in Scotland can use the principles in their work.
The guide is primarily aimed at staff within public bodies who want to communicate more effectively on climate change adaptation within their workplace, to external stakeholders and to members of the public. However, it will also be of use to those in the private sector, third sector and other communities who need to communicate the challenge of climate change adaptation.