Climate Visuals is based on international social research: seven core principles to catalyse a new visual language for climate change
The first Climate Visuals report ‘Climate Visuals: Seven principles for visual climate change communication (based on international social research)’ summarises research with members of the public in three nations.
The research combined two different methods. Four structured discussion groups (with a total of 32 citizens) were held: two in London, and two in Berlin. Participants responded to dozens of climate images, engaging in detailed discussions about what they saw. Following this in-depth research, an international online survey of 3,014 people was conducted, with participants split equally between the UK, Germany and the US.
The survey allowed us to test a smaller number of images with a much larger number of people.