Britain Talks Climate is available as this PDF or as an online toolkit.
Britain Talks Climate is an evidence-based toolkit designed to support any organisation that wants to engage the British public on climate change. It makes clear that there is currently no ‘culture war’ on climate change in Britain. But building narratives that resonate with a diverse range of values and everyday concerns is critical for the long-term goal of deepening public engagement – and keeping it there. Britain Talks Climate groups the population into seven different segments based on people’s core beliefs. It provides an evidence-based, shared and strategic understanding of the British public and – against a backdrop of growing concern about polarisation – identifies ways to to engage across the whole of society.