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Reports & guides | 5 May 2021

After the lockdown? New lessons for building climate change engagement in the UK

What does the Covid-19 pandemic mean for climate engagement in 2021? What can we learn from people’s shared experiences over the last year, and how can public engagement on climate change build on these?

In December 2020, as a core partner of the Centre for Climate Change and Social Transformations (CAST), Climate Outreach conducted a nationally representative survey of 1,500 UK residents to explore these questions. Download the guide and read our blogpost.

This guide provides insights into the climate narratives that unite us and the narratives that divide us when talking about climate change in the context of Covid-19. The survey applied the  Britain Talks Climate model to segment respondents into one of seven groups, in order to understand how to maximise the effectiveness of climate engagement strategies and which messages have appeal across the UK population.

The recording below, from our webinar on 6 May, discusses insights from this new guide which provides eight recommendations for practitioners looking to engage Britons on climate change in the current context.


This report was kindly financed by CAST UEA through the CAST Impact Fund, via its allocation of Research England’s Higher Education Innovation Funding (HEIF). This Fund aims to support knowledge-based interactions between higher education providers and the wider world, which results in benefits to the economy and society.

Learn more about our Britain Talks Climate project

Britain Talks Climate

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