Why We’re Hard Wired for Denial When It Comes To Climate Change

The human brain evolved to be really good at dealing with the kind of threats most likely to kill us now, like dodging a projectile moving towards your head, or anticipating when that guy is about to attack you. It’s “a lot harder when things become detached and abstract, and really climate change is one of the most abstract issues that there is.

George Marshall explains how he is hopeful people can be motivated by re-framing how we think about a threat. It is crucial to make the narrative personal, and he’s worked with leaders of major faiths and political figures of all backgrounds to do that.