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Sport as a way to drive behaviour change | Communicate conference 2022

By Natural History Consortium on November 25, 2022

How can sport be used for a vehicle for reaching new audiences, and ultimately bringing about behaviour change? Katie Cross from Pledgeball and David Powell from Climate Outreach share research at the Communicate conference 2022 on the criteria for success in bringing about a transformative shift, engagement lessons from the world of sport and addresses some of the barriers and challenges for our audiences.

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