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Hope needs to make more headlines – and this week it did

By Emma Peet on May 22, 2026

Parents and children ride as part of the New Cross Bike Bus. Credit: Crispin Hughes

Hopeful things happen all the time up and down the UK, but too often they go unnoticed or get sidelined. This week the Million Acts of Hope campaign shifted that dial.

Headlining hope is important. For our work at Climate Outreach, centring people and the progress we’re making is key to changing the climate story from one of powerlessness to one of possibility. That’s why we’re one of many organisations backing A Million Acts of Hope, shining a light on people doing great things nationwide. 

Here are a couple of the initiatives I visited and captured during the campaign’s week of action, and the hopefuls driving them.

The school bike bus reclaiming roads in Lewisham

Meet Mary King. A keen cyclist and parent, she decided to start the New Cross Bike Bus in Lewisham to give local children, including her own, the opportunity to bike to school with their friends and family. Normalising parents cycling with their kids was a key driver for Mary. 

I think for me, it’s about building up that confidence and experience with the parents that actually we do have the right to be on the road. The roads are for everybody - not just for big heavy vehicles."

Mary was inspired by other people in her area organising or joining bike buses with the support of organisations like Solve the School Run and Lewisham Cyclists. The bike bus drops groups off at three different primary schools, injecting community into the commute and bringing safety in numbers. 

“Every time I find myself leading the bike bus down the local roads, it fills me with hope to see how happy the children are and how kind and patient the local drivers are. When they see the bike bus approaching they slow down or even stop and let us pass by. Most of them can’t resist smiling at the sight of all the kids on their bikes.”

James, a parent, says: “The bike bus gives me hope because cycling is great fun – and it’s a lot of fun doing it with our kids.”

Volunteers caring for community spaces in Lambeth

Meet Michael. He’s just completed 330 volunteering activities with GoodGym, a charity that connects local communities with good causes. That’s a good deed every week for over six years! 

Annick and Michael at the Brixton Windmill Allotments

Michael’s 330th good deed took place at the Brixton Windmill Allotments. I chatted with him as we pulled up forget-me-nots to make way for a new vegetable patch. By day, Michael works as a library assistant at University College London, but he dedicates a massive portion of his free time to Lambeth-based projects—from winter litterpicks to food bank drives.

“We’re often outside volunteering during darker evenings in the winter. Wear a headtorch and you’re all good!” 

The group organiser, Yianny, makes it all happen by finding and promoting events where Lambeth locals can team up. Typically, volunteers meet at a central point, run to the site together, complete the task, and run back, encouraging sustainable travel and exercise and removing barriers to volunteering. Community is so clearly at the scheme’s core. 

Headlining our unsung heroes

‘Hope beats hate’ has been headlined in The Mirror during the campaign, introducing Mary Hustler, a stalwart at a community food scheme in Bradford on the Buttershaw Estate. 

It’s places like these where hope happens and communities come together all the time; we just don’t usually see it. 

There’s a radical minority who want us to believe that connection and empathy aren’t commonplace, so more stories celebrating the people who show up are not just welcome; they’re needed. 

By Emma Peet

Emma oversees sharing Climate Outreach’s work with audiences across all digital channels through owned and earned media. 

Before joining Climate Outreach, Emma led a small marketing and communications team at Trees for Cities, promoting urban forestry across the UK. Emma is especially passionate about making climate action accessible and equitable to everyone, and is always looking for creative ways to engage people from all backgrounds. She is a Climate Fresk workshop facilitator, helping demystify IPCC reports and the science behind climate change. Emma discovered Climate Outreach initially through studying a short course on communicating climate change for effective climate action.

Having spent time living in Canada and Austria lapping up outdoor activities in the mountains, Emma now lives in London and can be seen running around Battersea Park, at a yoga class or comedy gig, or with her head in her Kindle.

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