A new Climate Outreach report advises caution in assuming extreme weather will automatically lead to greater concern about climate change


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Records for extreme weather have already been set around the world in 2014. In the UK, the wettest January in 250 years followed by a stormy February brought misery to many thousands.

In response to this Climate Outreach has issued a brand new report, ‘After the floods: Communicating climate change around extreme weather events’, which provides a critical resource for anyone seeking to engage the public on climate change in the wake of extreme weather.

Drawing on the latest academic research from Britain and the US, the report advises caution in assuming that extreme weather will automatically lead to greater climate change concern.

It argues that developing careful narratives, linking extreme weather and climate change in a way that resonates with different audiences’ values, and communicating through trusted representatives of different communities is key to catalysing climate change engagement in the wake of the floods.

Climate Outreach has also launched a crowd-funding appeal to run climate change support sessions in communities affected by flooding. If you could help make this idea a reality, please sign up to support the initiative.




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