COP30: an opportunity for leaders and communicators to represent strong public support for action
Across the UK and world over, people are increasingly worried about climate change – and are looking to leaders to do more to tackle it. Ten years on from the landmark Paris Agreement, at this year’s COP we are paying attention to what’s been achieved so far to reduce global emissions, and what more needs to be done.
We need this COP to chart a clear and hopeful path to cleaner air, cheaper, more secure energy and warmer homes. People back these policies, and want to see ambitious leadership from governments to help chart the course. The British public are on side when it comes to investing in renewables, protecting nature, and hearing the benefits of tackling climate change.
Communicators and policymakers have a critical role in leading meaningful change. Whether you’re reporting on COP30 from Belém or back home, here are some helpful resources to help you represent the strong support for climate action in Britain.
Insights for COP30
How to frame a more hopeful story about climate change at COP30
Getting the story right is crucial to help build understanding of the role of COP, why it matters and how people feel about climate and nature right now. The story you tell can also remind people of the progress the UK is already making to address climate change and how we can build on this progress in the coming years.
Our CEO Rachael Orr shares key messages, framing and stories to help you tell a compelling story during COP30. This piece has been written in collaboration with the Local Storytelling Exchange to showcase the power of person-centred storytelling.
Visualising climate-linked migration
Images matter. Photographs help audiences to visualise a story, building mental pictures and cues that contribute to how they interpret and ‘see’ an issue.
Here are some Climate Visuals guidelines for effective, ethical, visual storytelling of climate linked migration.
Climate Visuals photographs
Black carbon in Brazil: brand new photos
Amazon rainforest burned to make way for cattle grazing on an area of small farms in the rural district of Manoel Urbano, one of the state’s epicentres of deforestation. Acre State, Brazil. September 22 2025. Photo credit: Victor Moriyama/Climate Visuals.
We’ve launched over 60 new images highlighting the causes and impacts of black carbon in Brazil; a stark reminder on the doorstep of the climate negotiations.
These photographs bring into sharp focus black carbon’s effects, alongside some of its causes. Taken over the last six months by Brazilian photographer Victor Moriyama, they show devastating fires in the Amazon, some intentionally set to clear space for cattle grazing, community attempts to manage wildfires, waste burning, deforestation and logging, and industrial fuel burning. All of which cause black carbon to be released into the air through incomplete combustion.
They’re free for non-profit, editorial and educational use, produced in partnership with Clean Air Fund, and have already been featured in The Times.
Access the photos
More photograph collections
Playing in the garden near a heat pump in Somerset, England. June 2025. Liz Seabrook/Nesta/Climate Visuals
We have a range of photos taken across the globe that show the impacts of the climate and biodiversity crises – and some of the solutions that we need to see at scale. COP moves quickly, and a photo can succinctly encapsulate the story you’re looking to tell.
Check out our relevant collections on Visualising Climate Change, Ocean Visuals, Visualising Air Pollution, Energy and Cost of Living Crisis and Heat Pumps.
Note that these are free for non-profit, editorial and educational use.
Relevant research
We’ve published several timely reports in the lead up to COP30, featuring the latest on what Brits think and feel about climate change, public engagement, and climate and migration.
Britain Talks Climate & Nature
This is the most up-to-date and in-depth analysis of what people across Britain think and feel about climate and nature. It exists to better understand and engage with people’s priorities, questions and concerns about climate and nature, and helps you tell more compelling climate stories that resonate with people with different values and backgrounds.
You will find deep insights into timely topics such as adaptation and mitigation, net zero framing and clean energy – plus recommendations on how to apply these insights.
Read the report & toolkitPeople powering the green transition:
Delivering on the opportunity of the public participation strategy
The public participation strategy is due to be released soon: a huge step forward in articulating and harnessing the change needed to shape a greener future.
This briefing, from Climate Outreach and The Young Foundation, summarises how the government can incorporate the wealth of great work already happening and build on it in the delivery of their strategy – truly putting people at the heart of tackling climate change and creating a fairer and more sustainable future.
Read the reportCommunicating climate and migration: A user’s guide to navigating the research
Over the coming decades, climate change will reshape patterns of migration and displacement. Communicating effectively about this complex intersection is key to creating an accurate and nuanced public understanding of the topic.
This report aims to guide practitioners in navigating the academic research focused on communicating about climate-linked migration. It is intended to help practitioners understand the relevant research insights available and consider how to deploy them when creating communication campaigns and projects.
Read the reportJoin our webinar on how diaspora communities mobilise climate action
Wednesday 26 November, 12:00-13:00 GMT
As part of our climate and migration programme, we will explore how the diaspora are leveraging their deep connections to people and place, their expertise and skills – from policy design to arts, from financial systems to indigenous knowledge – to build climate resilience and justice in their local communities and countries of heritage.
Against the backdrop of Belém’s COP30, where the slogan “Global Mutirão” has been celebrated (originally from the Tupi-Guarani language), meaning ‘collective efforts’ – we will delve into how diaspora communities are in a unique position to tap into deep values, concerns and passions to support communities both locally and globally, from Somalia to Bangladesh to Sierra Leone.
Register nowSharing stories of unstoppable progress
This year, we’re invited to participate in COP’s “Global Mutirão”; a uniquely Brazilian, indigenous-rooted concept of coming together to get things done for the common good.
Throughout COP30, in partnership with the Local Storytelling Exchange, we will share stories of changemakers and people who are benefitting from new and exciting sustainable ways of life. Whilst world leaders agreeing and acting on global targets is absolutely critical, it is important to recognise those back home leading change on a local level.
Follow Climate Outreach on LinkedIn to discover stories of unstoppable progress, posted every day between 10-21 November.
Reach out for spokespeople
We have several spokespeople available for interview and input throughout COP. For media enquiries please email media@climateoutreach.org or call +44 (0)3301330058.
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