Images that promote positive social norms

Building positive social norms - showing ordinary people reacting to and engaging with climate change - is crucial. One key conclusion from the Climate Visuals research was that showing ‘real people’ was much more effective than staged or posed images. The photographs in this gallery show ordinary people engaging with climate change in a variety of contexts and help build a sense of social reality around climate change.

Read the Climate Visuals research report

Image usage

The images on this site fall into two categories: Creative Commons (CC) images and copyrighted (©) images.

Creative Commons images are free to use and share under the specific terms of each image, which can be found by the original image on the respective site we link to.

Copyrighted images are there to help inform you in making the best decision when using climate change images. Please contact the photographer or copyright holder to license these images.