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Images that promote positive social norms

Building positive social norms - showing ordinary people reacting to and engaging with climate change - is crucial. One key conclusion from the Climate Visuals research was that showing ‘real people’ was much more effective than staged or posed images. The photographs in this gallery show ordinary people engaging with climate change in a variety of contexts and help build a sense of social reality around climate change.

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  • Nathan Tom, 32, and his 5-year-old son Tyson in their house in Newtok. Nathan's house will be the first to disappear due to coastal erosion. Nathan says that every year the villagers put pegs into the ground several dozen meters from the cliff. Almost every year the pegs collapse into the ground due to erosion. This year the peg was hammered in Nathan's backyard. He says: 'A couple years from now, I will have to leave this house. It's good that our village has already started relocating to a new place where we won't have these problems.⠀ ⠀ This image is from a series by Panos photographer Vlad Sokhin. The entire series is a good example of the climate visuals principles applied to a collection of imagery. Our research highlighted the need to show ‘real people doing real things’. This series personifies the issue of climate change and demonstrates how it has an impact right now on individuals. Our research has shown that this is essential if we want to communicate the nuanced stories that make up the issue of climate change. This in-depth reportage demonstrates how multiple images or media can expand on a single frame to be more effective communications. These are excellent tools that should be embraced by visual communicators.⠀ ⠀ #migrantsday⠀ ⠀ Photo by @lens_pacific / @panospictures⠀ .⠀ .⠀ .⠀ ⠀ ⠀ #climatevisuals #climatechange #climateimagery #climatephotography #climatecommunication #tellnewstories #photography #migration #alaska #erosion #coast #yupik #sealevelrise #displacement

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Image usage

The images on this site fall into two categories: Creative Commons (CC) images and copyrighted (©) images.

Creative Commons images are free to use and share under the specific terms of each image, which can be found by the original image on the respective site we link to.

Copyrighted images are there to help inform you in making the best decision when using climate change images. Please contact the photographer or copyright holder to license these images.