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Images that people easily understand

In an online survey of 3000 people that formed part of the Climate Visuals research, people were asked to rate images according to how well they understood them. The images in this gallery were either tested in our research, and were easily understood, or are similar to the tested images, are are therefore likely to be received in a similar way.

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On Instagram

  • Bio Gas for Cooking⠀ Showing clean energy solutions in new and unique locations, especially when coupled with people in the picture is likely to elicit a positive emotional response and to create a ‘new story’.⠀ ⠀ WHAT IT SHOWS: Mallika uses bio gas for cooking. In 2011, an NGO constructed a bio gas plant which cost Mallika and her family about USD 350. The family uses the plant for its personal consumption including cooking. Earlier, they had to use dung cakes and dry leaves for cooking. The family makes bio gas out of cow dung every day. Mallika feels that using bio gas is a much cleaner and cheaper option as there is less smoke while cooking. There is no accumulation of tar as well. She feels that although every household in the village should opt for a bio gas plant, not every one has the means to buy one.⠀ ⠀ Photo by⠀ @Vidura_Jang_Bahadur @unwomenasia⠀ https://buff.ly/2vh78S2⠀ ⠀ #solutions #energy #biomass #climatevisuals #climatestroies #climateaction #tellnewstories #climateconversation

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Image usage

The images on this site fall into two categories: Creative Commons (CC) images and copyrighted (©) images.

Creative Commons images are free to use and share under the specific terms of each image, which can be found by the original image on the respective site we link to.

Copyrighted images are there to help inform you in making the best decision when using climate change images. Please contact the photographer or copyright holder to license these images.