This Masterclass is now fully booked. To add your name to the waiting list, please click on the link at the bottom of this page.
On the eve of the prestigious World Press Photo Festival in Amsterdam, Climate Outreach presents the third in the series of six international Climate Visuals Masterclasses, this one in partnership with Pakhuis de Zwijger.
Do you work in climate change communication or campaigning, or are you a journalist or photographer looking to tell new visual stories on climate change?
Do you want to increase your knowledge and learn the skills to catalyse a more diverse and compelling visual language for climate change?
Don’t miss the Climate Visuals masterclass which takes place on Thursday 12th April, 2-6:30 pm, hosted by our partners Pakhuis de Zwijger in Amsterdam. Led by Adam Corner (Director of the Climate Visuals programme at Climate Outreach), the half-day event will include perspectives and insights from leading experts in climate photography and communication, including Susie Wang, a researcher studying changes in climate imagery on digital media. There will also be a networking opportunity with complimentary refreshments after the event from 5:30pm.
Who is the Masterclass for?
This Masterclass is for communications professionals (from NGOs and commercial organisations), journalists, social science researchers and photographers who want to tell new visual stories about climate change.
The event is the third in a series of international events delivered through the ‘Climate Visuals’ programme. Climate Visuals is a flagship project from Climate Outreach that seeks to build a global community of visual communicators and support influential voices to tell powerful new visual stories. We’re looking for motivated and open-minded participants to take the first steps towards catalysing a new visual language for climate change.
At the Climate Visuals Masterclass you will:
- Gain an in-depth understanding of the Climate Visuals approach, the audience-research underpinning it, and the wider evidence base on visual climate change communication through photographic imagery
- Apply this learning by critically exploring case studies and previous campaigns
- Hear from a variety of experts in different fields
- Learn skills to design and deliver effective communication through climate photography
To hear from participants who have attended our recent Masterclass in London, watch this 4 minute video from the event.
Meet our speakers
Adam Corner is the Research Director at Climate Outreach and Project Manager of the Climate Visuals programme, aimed at transforming the visual language of climate change. He is also an Honorary Research Fellow at the School of Psychology, Cardiff University. Adam manages Climate Outreach's research portfolio and directs Climate Outreach's collaborations with academic partners. He writes regularly for the national media, including The Guardian and New Scientist magazine. He is the co-author, with Jamie Clarke, of Talking Climate: From Research to Practice in Public Engagement, published in November 2016. Follow him on Twitter @AJCorner
Kadir van Lohuizen has covered conflicts in Africa and elsewhere, but is probably best known for his long-term projects on the seven rivers of the world, the rising of sea levels, the diamond industry and migration in the Americas. Kadir has received numerous prizes and awards in photojournalism. In 2000 and 2002 Kadir was a jury member of the World Press Photo contest and is currently on the supervisory board of the World Press Photo foundation. Kadir is a frequent lecturer and photography teacher and is based in Amsterdam.
Liset Meddens is the Director of Fossielvrij NL, the Dutch branch of the global climate movement 350.org. She has played a leading and vital role in building up the grassroots climate movement in the Netherlands, which has proved to be an impactful force in Dutch society. She started the campaign in the Netherlands together with Urgenda who successfully sued the Dutch Government for their inaction on climate change. She has represented the Dutch youth as UN Representative on Sustainable Development at international climate conferences. Currently, her day to day work aims to harness the power of visuals and storytelling to show how people power can become strong enough to tackle global issues like climate change.
Susie Wang is an Australian PhD candidate studying psychological distance from climate change. She is interested in the factors that lead people to feel close to climate change, particularly the role of emotions, identity and social connections. So far, her research has taken her to the Netherlands, Chile, and Oxford: earlier this year, Susie completed a research internship at Climate Outreach, supporting the team on Climate Visuals, and is currently working with Adam and several co-authors on a review of climate imagery in the digital landscape. Outside of work, Susie is a visual artist, and enjoys bringing that aspect of her life into this work as well. Follow her @xsusiewang
Despite the energy and resources dedicated to communication and campaigning on climate change, an understanding of how to effectively engage people using visual images is much more limited. As a result, an easily-recognisable climate change iconography has taken root over the past 25 years: polar bears, melting ice-caps, smokestacks and (as our research shows) potentially polarising images of environmental protesters.
This narrow visual vocabulary undermines the effectiveness of campaign messages, is a barrier to personal behavioural engagement, and detracts from the reach and value of journalistic reporting on climate change. A more compelling and diverse visual language for climate change is urgently required.
To address this problem, Climate Outreach created the Climate Visuals website and library, a pioneering evidence-based resource for visual climate change communication. Based on international social research in Europe and the US, this unique resource offers seven core principles for effective visual communication, plus an initial library of images. The project has already fostered a global network of online users, and the Climate Visuals resource is informing and influencing communications professionals and campaigners round the world.
Now, with events and workshops planned throughout 2018, and hundreds of new images being added to the Climate Visuals image library, we’re aiming to create a dynamic hub for visual climate change communicators, and work with the world’s most influential visual communicators to catalyse a new - more compelling and diverse - visual language for climate change.
Cost & Registration
€60 per ticket (including refreshments and drinks reception)
Please note this Masterclass is now fully booked. If you wish to be added to the waitlist, please click here.
Image credit: Robert Wallis / Panos Pictures.
For more images from the Climate Visuals gallery we curated with Panos Pictures, click here.