Climate Communications 101 – for individuals
Climate Outreach’s ‘Climate Communications 101′ workshop is a distillation of over 20 years of research and experience on effective climate communication into an accessible and inspiring workshop. We’ll explore how to engage and involve different audiences to support them to take meaningful action on climate change.
At the end of the session you will be able to:
- Understand why climate change can feel hard to communicate.
- Tell a brilliant and engaging climate story to just about anyone.
- Talk with and inspire different audiences to feel part of a climate story and see where they can play their part.
- Apply the fundamentals of great climate communications to the reality of your own and your organisation’s work.
The Climate Communications 101 workshop will include:
- An introduction to the social science of communication: how people understand climate change, and where our climate stories come from. This section will help participants understand why people can have such different stories about climate change.
- Great climate storytelling: a hands-on and practical session on the key principles for climate stories that connect, normalise action and galvanise whoever you’re talking to.
- Putting it into practice: Frames, messaging and approaches that work and why. You will explore what this means for your own organisation’s communications and what you can do next.
This new workshop has an introductory price of £150.