Britain Talks Farming: Join us on 21 January to hear how people think and feel about farming

We will bring you top takeaways, including Brits’ strong recognition of the severe impacts of a warming planet on our farmers and food supply – and the desire for farmers to be protected in climate policymaking.

Underpinned by the seven British segments from More in Common, the research sheds new light on what people with different values truly think and feel about farming in Britain.

When: 21 January 2026 from 15:00pm to 16:00pm.

We will explore:

• Key findings on attitudes towards farming, including its value in society, existing threats and future challenges.
• Current policies affecting farmers and the broader political landscape from experts in the field.
• Recommendations on how communicators and policymakers can meaningfully engage people on the vital role of farming in building a more sustainable future.

You will hear from:

• Dr Chris Pollard, Senior Researcher at Climate Outreach
• Liz Bowles, Chief Executive at Farm Carbon Toolkit
• Stuart Oates, Farmer, environmental journalist and Nuffield Farming Scholar
• Tom Lancaster, Head of Land, Food and Farming at Energy & Climate Intelligence Unit
• Hayden Banks, Advocacy Manager at Climate Outreach (Chair)

The webinar will also include a Q&A session. With thanks to the European Climate Foundation who funded this research.