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Aurora Photos- our first photography agency partner

By Adam Corner on April 24, 2017

Despite 25 years of campaigning and communication, climate change still has an image problem: polar bears, melting ice and smokestacks continue to define climate change in digital imagery and the public mind.

The Climate Outreach project Climate Visuals is a world first, offering a vital new approach: a collection of curated climate images based on social research with thousands of people in Europe and America, plus guidance and practical resources to spark a more diverse, engaging and compelling iconography for climate change. Climate Visuals is a platform for images that are fresh, innovative and proven to be effective for public engagement, helping to lift climate change out of the margins and into the mainstream.

With the generous support of the KR Foundation, and in conjunction with influential partners from the media, campaign and photographic sectors, the Climate Visuals project aims to catalyse a new, more diverse and compelling, visual language for climate change.

The Climate Visuals image library now includes nearly 400 images, and is being developed with leading photographic agencies. Our first partner is outdoor photography specialists Aurora Photos, with a contribution of around 100 brand new images that match the Climate Visuals principles for effective visual communication.

Hot on the heels of this years’s Awards ceremony in Amsterdam, we are working with World Press Photo towards a new climate change programme, marking a significant new development for this prestigious organisation and exciting partnership for Climate Outreach.

In the video below, our Research Director Adam Corner explains the story behind Climate Visuals, details the Climate Visuals approach, and describes how the project is aiming to craft a new visual vocabulary for climate change. In September, he will be leading the first in a series of Climate Visuals masterclasses, in London and Salzburg – please register your interest here and we’ll let you know when booking opens.

For more on the research behind Climate Visuals – involving over 3,000 citizens in Europe and the US – have a look at our original report outlining 7 principles for visual communication about climate change, as well as our new report providing an analysis of images from the COP21 and COP22 negotiations. The visual identity of key events in the climate calendar like the annual COPs are a crucial influence on the way the wider world engages with climate change – but what visual story are they telling?


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Credit: Aurora

By Dr Adam Corner

After studying the psychology of how people reason about new evidence, and why they do or don’t change their beliefs, Adam worked in the Understanding Risk research group at Cardiff University, researching public attitudes towards climate change. Adam joined Climate Outreach as a Researcher when the organisation was still young, helping to grow the Research team and build long standing relationships with academic partners, including the CAST centre (Climate Change & Social Transformations).

As the organisation has grown, Adam’s role as Programmes & Research Director now includes working with academic partners, campaign strategists and funders to ensure that Climate Outreach delivers on its mission of building the social mandate around climate change.  An accomplished and widely-published author, Adam wrote Talking Climate: From Research to Practice in Public Engagement, with Jamie Clarke, and his research and writing has appeared in academic journals, reports and briefings, and international media commentary. Adam also writes about music – including the increasing connections between music and climate change – for UK media, and can occasionally be found lurking behind the decks at pubs and parties in Bristol.

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