5 essential resources to up your climate comms game in an election period
Voters in parts of England are preparing to head to the polls on 1 May for local and mayoral elections. Understanding what matters most to them is the key to creating better climate conversations and unlocking more ambitious climate action.
This time last year we launched the latest edition of our Britain Talks Climate toolkit to help anyone trying to engage with people in England, Scotland and Wales on climate and nature issues.
The toolkit is a compass to understand people’s priorities, questions and concerns and is based on findings from a study of more than 5000 people, carried out between December 2023 and March 2024. The research has been designed to reveal closely-held beliefs about climate and nature, and is underpinned by values rather than voting choices. For this reason we believe it remains deeply relevant to understanding how people think and feel about the environment in Britain in 2025.
We have five essential resources designed to support different communication needs. Whether you work in advocacy and campaigning on environment issues, the provision of services like warmer homes or simply want to know how to better connect with your audience to meet your organisation’s targets, these evidence-based resources will give you the reassurance you need to communicate effectively and gain your audience’s trust.
Talking climate on the doorstep: a ‘pocket’ resource to give you confidence in meeting voters’ concerns when you’re knocking on their door.
Getting the climate story right in an election year: an easy-to-use guide with a list of dos and don’ts for good climate storytelling. Based on our landmark Britain Talks Climate 2024 study.
Trust & Influence: a universal resource with evidence-based insights on how to gain trust and influence in climate communications. Based on extensive research carried out in 2024.
Towards a UK public engagement strategy on climate change: a report outlining the vital components for a public engagement strategy to succeed. It includes a number of case studies of successful local government campaigns.
Climate Visuals image library: our image library is packed full of engaging climate and environment photographs, ready to illustrate your work. All are backed by our evidence base and many are free for non-profit use.
We also offer bespoke research, advice and training services. Let’s talk about how we can support your work.
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