This guide is intended for communicators and campaigners from across the political spectrum who would like to learn new ways of talking about climate change in ways that resonate with centre-right voters, particularly in the context of an election.
It explores the following:
What the centre-right thinks about climate change
Centre-right values and finding the right words
4 narratives that can work with the centre-right
Establishing communicator trust
What not to say
Please watch and share our accompanying election video.
Update: read our latest guide from this programme, communicating energy with the centre-right.