Engaging meaningfully with a diverse range of individuals and organisations is one of the biggest challenges surrounding climate change adaptation. As part of the ‘Adaptation Learning Exchange’, Adaptation Scotland invited Climate Outreach to deliver an interactive seminar on values-based climate change communication.
This practical ‘how-to’ guide introduces the concept of values-based climate change communication for adaptation. It provides clear, concise summaries of the principles of engagement, combined with practical examples of how public bodies in Scotland can use and tailor these principles in their work.
The guide is primarily aimed at staff within public bodies who want to communicate more effectively on climate change adaptation within their workplace, to external stakeholders and to members of the public. However, it will also be of use to those in the private sector, third sector and other communities who need to communicate the challenge of climate change adaptation.