Climate solutions (by definition) focus on positive actions, and so they tend to generate positive emotional responses.
While depictions of climate impacts and climate causes tend to make people feel worried, anxious or fearful, climate solutions have the potential to promote feelings of hope and other constructive emotions. A positive emotional connection does not not necessarily mean more behavioural engagement – only some of the ‘Solutions’ images we tested produced a strong motivation among participants to change their own behaviour. There is also a question about the ‘authenticity’ of some images that depict answers to climate change: people criticised ‘staged’ photos, but were more favourable towards images that documented an actual process or technology in operation.
Use images that are as ‘authentic’ as possible, rather than ‘staged’ photos. Showing ‘sustainability in action’ is likely to be more effective than a photo opportunity showcasing a ‘climate solution’.